King Bros. Limited is an independently owned Customs Brokerage and Ships Agency located in Victoria, BC. The company has been in operation since 1911.
I have been working with King Brothers for 17 years now – since 2008 – and have been fortunate enough to have been the only person to have ever worked on their online identity. I built their first website and have since rebranded the company and created every piece of their online presence, promotional materials and advertising since then.
Management have always briefed me properly and trusted me to provide them with the branding that I felt reflected who they are and what they do and with that, the entire marketing spectrum is very cohesive.
Plus, they really are great people. A pleasure to work with.
As an independent Ship’s Agency and Customs Brokerage firm, we recognized the need to improve our on-line presence, and to provide a better information portal for our clients.
In just one meeting, Steve was able to take our fledgling ideas and quickly provide a concept for our new site. Working with him over the course of the project was enjoyable and enlightening, and the finished product succeeds beyond our expectations.
In conjunction with the new website, we also asked Steve to help us develop a corporate brand identity. As a 100 year old company, we felt it was time to re-assess our image and to project a more modern look.
We are now working with Steve as we venture into print advertising, and again, we are extremely pleased with his concepts and approach. This is a new frontier for our business, but we have no doubt Steve’s skills in marketing will benefit our company.
Steve has given our business an opportunity to grow and to reach new markets. We look forward to a long and successful working relationship in the coming years.
– Simon Smith. President. King Bros. Limited
The Website
I was asked to refresh the website in 2018 and we chose the scroll option to simplify the site but we also spent considerable time getting the images right. This iteration represents the location much more effectively than past versions mostly thanks to the invent of drone photography, which brought down the costs of acquiring high quality aerials which we could not manage on earlier versions. We’re happy with this.
You can visit their website here >
The Integration of CARM
CARM stands for CBSA Assessment and Revenue Management project. It is a multi-year initiative that will transform the collection of duties and taxes for goods imported into Canada. ALL businesses importing commercial goods into Canada would need to have a CARM client portal account registered with CBSA. In the future, CARM will also require importers to post their own financial security with CBSA.
After this announcement by the Canadian Government, King Brothers took the initiative to launch a comprehensive communications campaign in order to assist their client base with this mandate.
We created a CARM Preparedness Checklist and sent out a comprehensive e-Newsletter plus added promotional reminders within the footers of all outgoing email.
You can visit their CARM Communications page here >
Online Tracking
One of the features built into this website is the ability to track a shipment on any mobile device. We thought this would be a great addition to the website for the simple reason that people are on the go and want to know where there package is at all times…
It’s works beautifully.
Working with King Brothers for the past 17 years has shown me what a great working relationship can be like. There’s never been any conflict along the way. We worked together as respected colleagues, working with each other to achieve a common goal, and discussed challenges and potential solutions rationally as friends and business associates.
As of this week, September 15, 2025, the owners and I have agreed that I will interview and find a suitable professional to take over in my footsteps, transfer my digital assets and knowledge to them and retire effective December 31, 2026.
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