2008 – 2013
Our initial mandate with Angel Solutions was to design them a website with lead generation tactics but over a five year period, we took on a far greater role, creating all their marketing materials including their videos, directing their photography, creating their print materials, branding their vehicles, overseeing the construction of their signage and designing their offices.
I liked what the company was doing. Their products offered increased mobility to a wide variety of people and that helped create better marketing and communication materials visually. The company grew substantially during the five years I worked with them, especially through their website, which saw a traffic increase of over 1,000%.
In 2017, the company was successfully sold to Savaria, a global leader in accessibility products.
The Project
Angel Solutions approached us in late 2008 to begin working on their branding and website and over the next five years, we created a beautiful, detailed website featuring 80+ products. The site, built in WordPress includes an integrated newsletter with complete product database segmentation to track metrics on every product, RSS Feeds, a Blog and advanced analytics.
- Responsive website design
- Custom CMS-focused development
- Search engine optimization
- Front-end development with HTML5
- Search engine optimization
Announcing the Launch
To help introduce the new website to staff and to all Angel’s clientele, I created a announcement e-mail and pdf so the entire mailing list could find out just how significant a change this new website was. Any client could download virtually any documentation on any product and request an estimate online.
Responsive Design
A contemporary website must work effectively on all desktop browsers as well as the myriad of mobile devices available today. Responsive Design is the art of creating an architecture that works across all browsers and devices. Responsive Design tailors the implementation to provide the best quality online browsing experience – whether on a computer, smartphone, tablet, netbook or e-reader, and regardless of the operating system.
Angel Solutions branding worked very well with this integration.
It’s all about Branding
Over a five year period, we created and applied consistent branding to virtually every element of Angel’s business. From designing their brochures, their trade show booth, their showcase and product service room, to creating their advertising and applying graphics to their vehicles and their signage.
There was not an element we had not branded.
Show Booth
We developed a curved foldable show booth which could be easily transported to shows across the country which included a podium which the unit was packed within which included the option of running power up from the bottom for salespeople to prop a computer and explain the website in details to visitors to the booth.
Advertising
For a period of five years, we conceptualized and produced all advertising for Angel, strengthening their perception and position in the marketplace as a leader in accessibility solutions. Their advertising all featured real life scenarios of their products in functional environments.
For the five years we were responsible for the marketing and website development of Angel Solutions, sales increased year over year.
Angel Elevating Solution
When Angel chose to segment out their elevating solutions as a separate company, I maintained the look and feel for marketing reasons. Angel had a reputation and maximizing that reputation helped the sales team penetrate markets easier.
The Angelica Tub
Our challenge with the Angelica Tub was to showcase a cutting edge design without photography, to present the Tub in multiple views through the use of 3D Illustrations. We meticulously developed a series of fifteen outstanding illustrations of the Angelica Tub, carefully making sure to provide every possible special feature of this one-of-a-kind solution and then develop a website which featured a slideshow of those images.
Interior Showroom Design
When Angel purchased a new building, we conceptualized and developed 3D Renderings on how their showroom could be developed to showcase their product lines in sections with dividers that were designed to be easily updated with the technical information a visitor would be interested in while browsing the showroom.
The panels between sections were designed and produced within a light tubular frame with four locking wheels and a velcro based skin which allowed for different products to be promoted easily by simply removing and changing the ‘skin’ of individual products.
These drawings helped created scenarios which allowed Angel to stage the showroom according to the clients interests and needs.
3D Illustrations
We created virtually all of their product illustrations in 3D from blueprints when products were unavailable or photography too unwieldy to produce before the showroom was built.
As you can see from the example at right, these illustrations were technically perfect and helped Angel provide their sales people with the tools they required to show potential clients the products they were marketing.
Angel Technical Sheets
Every product that Angel carried had it’s own branded product sheet.
Angel Brochure
The Angel Brochure showcased an accessible house and the solutions Angel provided inside with examples of residents living independent lives due to Angel products.
Vehicle Identification
Our decision to promote the positioning statement on the vehicles and keep the graphics very clean and simple was purposeful. We wanted to get the message across and build the perception on a positive note – We Lift People Up.
Signage
This solid gavulum block of signage exhibited a nice professional image outside the offices.
Client Review
The reason I and the staff of Angel continue to work closely with Steve is the dedication he shows at every level of website planning and execution. 5 years ago we embarked on a new website plan and I had some trepidations as to the amount of time we would have to spend to make this work.
After establishing a scope of work I was extremely impressed as to how easy Steve made it all work and his attention to detail.
If we were to start again, I would choose Steve, but luckily we are not will continue to have Steve manage the process of making our website the “face” of Angel on the web.
Steve brought us fresh ideas and a look we are proud to display. He also has the ability to teach our staff how to understand and utilize what he was building. I highly recommend Steve to anyone who wants a great, user friendly website, professional marketing and branding services, great creative direction and a comfortable process getting there!
No Comments