Browsing Category

Tourism Projects

I was attracted to Tourism Marketing because of my desire to travel and my interests in creative direction and positioning interests, which I knew could be rewarding to myself and my clients. Being able to work while living and traveling in places like St. Martin, Bermuda, Florida, Belize, Victoria and now Collingwood has been rewarding.

Queen of the Mantas, Mozambique

2012 – 2020 Dr. Andrea Marshall is a National Geographic Emerging Explorer and popularly referred to as Queen of the Mantas. Andrea was the first person in the world to complete a PhD on manta rays. After completing her…

May 15, 2021

Creative Direction Marketing Tourism Projects

Positioning Collingwood

2014 – 2017 Collingwood is a vibrant town located in the heart of Southern Georgian Bay. The area is well known for its many natural amenities and its shipyard building heritage. It has become a destination for tourism and…

September 1, 2017

Conservation Creative Direction Marketing Tourism Projects

Ogden Point Breakwater

2007 – 2015 The Ogden Point Enhancement Society was established in 1996 to beautify the Ogden Point Terminal and create public space. The Plan took into consideration the importance of creating an aesthetically pleasing public facility and developing tourism…

July 15, 2016

Conservation Creative Direction Marketing Tourism Projects

Craigdarroch Castle

I remember moving to Victoria in 2007 and we bought a house a few blocks from Craigdarroch Castle, which we visited and thinking… This is a place that could use some creative help. I’d like to do some work…

September 15, 2015

Creative Direction Marketing Sailing Tourism Projects

Two If By Sea

We met Stu and Fran while managing the Inn at Robert’s Grove in Belize. Yim and I were overseeing the construction of a dive shop and a marina at the resort and we went down one weekend to where all…

May 15, 2014

Scuba Diving Tourism Projects Travel Stories

Building Ocean’s Edge, Belize

In December of 1998, Yim and I decided to visit Belize – specifically the Placencia peninsula in the southern part of the country – so we could go scuba diving and snorkelling together. It was our very first vacation…

November 15, 2004

Creative Direction Marketing Tourism Projects Travel Stories

Robert’s Grove, Belize

Robert’s Grove is a beautifully appointed Belize beach resort nestled on over 22 acres of the finest white sand beach in Placencia, Belize. Its ideal location allows guests to be surrounded by Belize’s best attractions – the Barrier Reef,…

August 15, 2004

Creative Direction Marketing Tourism Projects

Port Angeles Tourism

2001 After moving to Victoria, BC, The Port Angeles Department of Tourism asked us to help them develop an advertising campaign designed to help draw visitors to the Port Angeles and surrounding area. Tucked in the rain shadow of…

June 15, 2001

Creative Direction Marketing Tourism Projects

Bermuda

1992 – 1994 In early 1991, I noticed an ad in Marketing Magazine looking for a Senior Art Director for Foote, Cone and Belding in Hamilton, Bermuda and I decided that I would prepare a resume and apply. I…

September 15, 1994

Creative Direction Tourism Projects Travel Stories

St. Martin, FWI

1985 – 1986 In 1985, I spotted a small ad in the Montreal Gazette looking for an Art Director & Production Manager to help create the very first magazine for the island of St. Martin and thought, ‘That would…

June 15, 1987