Marketing is the process of getting people interested in a destination, product or service through market research, analysis, and understanding of the ideal customer’s interests then presenting that in a fashion which attracts that client base to adopt the product.
I was awarded Best in Canada twice by the Canadian Marketing Association..
2008 – 2024 King Bros. Limited is an independently owned Customs Brokerage and Ships Agency located in the beautiful port city of Victoria, BC. The company has been in operation since 1911, with the current owners maintaining the founders…
In November of 2019, Michael & Mark Vansteenkiste and I decided to launch our own organic Cider and set out to achieve our Organic Certification, after which we created a truly unique Hard Cider – one of a kind…
In June 2014, I was approached and subsequently hired as a consultant to co-found The Great Canadian Cider Company. The underlying agreement was that I give up my existing business, all of the clients I had at the time,…
After having won a total of 17 awards over a three year period, we brought up the conversation with our partner to create a sparkling cider, which we could sell outside of the LCBO. Our Cidermakers and I both…
In 2014, I was asked to visit a vineyard, which belonged to a client, to sample some of the Ice Cider their farm was producing and do some thinking about how to brand and market it. While I was…
2014 – 2017 Collingwood is a vibrant town located in the heart of Southern Georgian Bay. The area is well known for its many natural amenities and its shipyard building heritage. It has become a destination for tourism and…
2007 – 2015 The Ogden Point Enhancement Society was established in 1996 to beautify the Ogden Point Terminal and create public space. The Plan took into consideration the importance of creating an aesthetically pleasing public facility and developing tourism…
I remember moving to Victoria in 2007 and we bought a house a few blocks from Craigdarroch Castle, which we visited and thinking… This is a place that could use some creative help. I’d like to do some work…
In 2014, we conceptualized an absolutely beautiful advertising campaign for Craigdarroch Castle by featuring a few of the many stories from the long and fascinating history while showcasing the exquisite interior craftsmanship with beautiful photography to create a sense…
We met Stu and Fran while managing the Inn at Robert’s Grove in Belize. Yim and I were overseeing the construction of a dive shop and a marina at the resort and we went down one weekend to where all…
