A Creative Directors’ vision is essential when it comes to interpreting the nuances of a brand, product or service.
Creative Directors are responsible for leading graphic designers, copywriters, illustrators, photographers and production professionals and often work in tandem with Marketing Teams.
Over my career, I did both, providing creative direction and marketing strategy.
It’s been eight years now since we met Sue Tupy. For the first couple of years, we chatted lightly when she started coming by to see Yim for her sewing requirements. Sometimes it was only for a few minutes,…
2008 – 2024 King Bros. Limited is an independently owned Customs Brokerage and Ships Agency located in the beautiful port city of Victoria, BC. The company has been in operation since 1911, with the current owners maintaining the founders…
I first met Michael and Mark Vansteenkiste of Twin Pines Orchards & Cider House in the summer of 2016. I was developing an organic Hard Cider with another partner and I called and asked them if they had a…
2012 – 2020 Dr. Andrea Marshall is a National Geographic Emerging Explorer and popularly referred to as Queen of the Mantas. Andrea was the first person in the world to complete a PhD on manta rays. After completing her…
In November of 2019, Michael & Mark Vansteenkiste and I decided to launch our own organic Cider and set out to achieve our Organic Certification, after which we created a truly unique Hard Cider – one of a kind…
In June 2014, I was approached and subsequently hired as a consultant to co-found The Great Canadian Cider Company. The underlying agreement was that I give up my existing business, all of the clients I had at the time,…
Aware Within is an established and trusted psychotherapy counselling practice from the Collingwood, Blue Mountains area serving clients across Ontario. With an integrative, humanistic, experiential approach, that uses both holistic and evidence-based modalities, Michele Wolf supports clients in their…
In early 2019, I was working on launching a Sparkling non-alcoholic Cider. I wanted to brand it so it was attractive to children and adults as a healthy driik, rather than an alcoholic beverage. I had found a source…
After having won a total of 17 awards over a three year period, we brought up the conversation with our partner to create a sparkling cider, which we could sell outside of the LCBO. Our Cidermakers and I both…
In 2014, I was asked to visit a vineyard, which belonged to a client, to sample some of the Ice Cider their farm was producing and do some thinking about how to brand and market it. While I was…
