A Creative Directors’ vision is essential when it comes to interpreting the nuances of a brand, product or service.
Creative Directors are responsible for leading graphic designers, copywriters, illustrators, photographers and production professionals and often work in tandem with Marketing Teams.
Over my career, I did both, providing creative direction and marketing strategy.
In 2016, while attending a Peter Mitchell Cidermaking course in Mount Vernon, Washington, Halee Fried sat a row behind me and we struck up a friendship. We talked about what each of us was doing. Earlier that year, Jeff…
2014 – 2017 Collingwood is a vibrant town located in the heart of Southern Georgian Bay. The area is well known for its many natural amenities and its shipyard building heritage. It has become a destination for tourism and…
Hali is a long time friend and I was pleased when she asked me to help her create her online presence for her new Sleep Consulting business. Sound Sleep provides solutions and support for moms to be, infants and…
2014 One of the projects I hoped would turn into something larger a half dozen years back was the work I did for Janneman Conradie. After receiving a bachelors of science degree from the University of South Africa in…
2011 – 2016 The Marine Megafauna Foundation was created in 2009 to research, protect and conserve the large populations of marine megafauna found along the Mozambican coastline. ‘Megafauna’ are large marine species such as sharks, rays, marine mammals and…
Early on in the conceptual phase of The Institute of Southern Georgian Bay, after taking part in a local community event and speaking about the importance of creating a local Accelerator Program in Collingwood, I was asked to create…
2007 – 2015 The Ogden Point Enhancement Society was established in 1996 to beautify the Ogden Point Terminal and create public space. The Plan took into consideration the importance of creating an aesthetically pleasing public facility and developing tourism…
My favourite advertisement ever done for Collingwood……
I remember moving to Victoria in 2007 and we bought a house a few blocks from Craigdarroch Castle, which we visited and thinking… This is a place that could use some creative help. I’d like to do some work…
In 2014, we conceptualized an absolutely beautiful advertising campaign for Craigdarroch Castle by featuring a few of the many stories from the long and fascinating history while showcasing the exquisite interior craftsmanship with beautiful photography to create a sense…
