Creative Direction Marketing

Creating Organic Sparkling Cider

After having won a total of 17 awards over a three year period, we brought up the conversation with our partner to create a sparkling cider, which we could sell outside of the LCBO.

Our Cidermakers and I both felt strongly that was a market we could really be successful building so I spent some time preparing designs for the products. This was my favourite.

My concept was that it should be something well designed but playful enough to attract children to the product.

I loved this design and it never actually went to market so the design copyright is still owned by myself and available, should someone else want to market a Sparkling Organic Cider.

 

A couple of the other options I had conceptualized are shown below.

 

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